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BT, the UK-based telecommunications company, has installed a giant LED information band at the top of the iconic BT Tower in London. The 360 degree LED array – which is believed to be the highest of its kind in Europe and the Americas – was switched on for the first time on October 31st with a pyrotechnic display and a message to celebrate 1000 days to go to the London 2012 Olympic Games.
The information band is made up of 177 separate panels and consists of 177,000 pixels and 529,750 LEDs. The LEDs are in vertical tubes, with space in between.
The display covers over 280 square metres – the equivalent to half the length of a football pitch, and has a circumference of 59 metres, which is the same as seven London buses end-to-end. |
